After the successful growth of JOSÉPHINE, a Glamorously Healthy ® makeup brand, founder Sholayide Otugalu was inspired yet again. Infusing a sensuous and spiritually-chic concept with eco-luxe fragrances & self-care essentials. She traveled to Grasse, France to create something heavenly; marrying the best artisanal, small-batch formulas with the finest French quality and industry standards. This is the commitment Sholayide sought when creating this divine and subtly audacious, eponymous brand.   

Sholayide is a serial beauty and fashion aficionado, whose genuine love for walking in her own spiritual path has guided her to create beautiful endeavors. She is the epitome of #BlackGirlMagic and a certified #GIRLBOSS (being the winner of the inaugural GIRLBOSS grant), and everything she creates is made with strong spiritual intuition, elegance, glamour, and heart.